Alchemy Properties

The Pinnacle. Rendering: Williams New York.

November 1, 2019

New renderings show $79M penthouse in the Woolworth Building’s famous crown

The residential conversion of the Woolworth Building at 2 Park Place has brought with it a collection of unique condominium residences that take advantage of the iconic tower's architectural features. The jewel in the crown, so to speak, among these trophy properties is The Pinnacle, a 9,680-square-foot home perched 727 feet above New York City in the building's famous crown. This lofty residence spans floors 50 to 58, with a 408-square-foot private observatory terrace. Priced at $79 million–a considerable chop from its original price of $110 million when it first arrived on the market in 2017–the peerless penthouse is being offered as a white box, with award-winning architect David Hotson on board to develop the interior design.
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Live in the ‘pavilion’ apartment at the historic Woolworth Building for $30M

Photo of Pavilion A by Travis Mark

October 21, 2019

Live in the ‘pavilion’ apartment at the historic Woolworth Building for $30M

By Devin Gannon

More than 100 years after its construction, the Woolworth Building's transformation into a luxury residential tower is complete. Now, four years after condo sales first launched, there's an opportunity to live in one of the building's most unique residences. Developer Alchemy Properties has listed a 29th-floor five-bedroom, called Pavilion A, for $29.85 million, an asking price roughly $3 million less than when the apartment first listed in May. And while the unit's size and custom features make this apartment special, the setback duplex terrace, which lets you rub elbows with the historic building's stunning terra-cotta exterior, puts it in another league.
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Massive penthouse in the Woolworth Building’s iconic copper ‘Pinnacle’ lists for $110M

Rendering of the Pinnacle via Williams New York

September 20, 2017

Massive penthouse in the Woolworth Building’s iconic copper ‘Pinnacle’ lists for $110M

By Dana Schulz

When the neo-Gothic Woolworth Building was erected in 1913 as the world's tallest building, it cost a total of $13.5 million. Now, 104 years and a partial condo conversion later, its massive, seven-story penthouse has hit the market for an exorbitant $110 million. The Wall Street Journal first got wind of the not-yet-public listing, which could be the most expensive sale ever downtown, far surpassing the current $50.9 million record at Chelsea’s Walker Tower. Dubbed the Pinnacle for its location in the 792-foot tower's iconic green copper crown, the penthouse will encompass 9,710 square feet and boast a private elevator, 24-foot ceilings, a 400-square-foot open observatory, and views in every direction, from the World Trade Center to New Jersey to the East River.
More details ahead

Distinctive Homes

August 31, 2016

FXFowle’s NOMA condo rises in ‘neo-Bauhaus’ style at the crossroads of Manhattan

By Ondel Hylton

Earlier this year, sales launched at The NOMA, a 55-unit ground-up condominium developed by Alchemy Properties and designed by Daniel Kaplan of FXFowle Architects. The 24-story building is distinguished by a gray-brick skin and ribbons of gridded windows that pay homage the area's industrious roots. The "neo-Bauhaus" exterior references the older loft buildings from the early 19th century, the clean lines of the Bauhaus movement, and the massing of the parade of newer residential towers that have cropped up along Sixth Avenue in Nomad.
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October 26, 2015

First Peek at Alchemy Properties’ 26-Story NOMA Condominium

By Ondel Hylton

Here's our first peek at Alchemy Properties' upcoming mixed-use condominium development NOMA. Slated to rise 26 stories/316 feet from a 7,000-square-foot corner lot at 846-850 Sixth Avenue, the building will be the first ground-up condominium development in NoMad west of Fifth Avenue. With demolition just wrapping up on a single-story strip of retail stores, excavation will soon begin for a FXFowle-designed mixed-use tower that is slated to house 52 condo apartments and 13,000 square feet of retail space on its first two floors. Zoning diagrams filed at the Department of Buildings indicate the form of the tower will be composed of variously scaled and skewed interlocking volumes. Units with eastern exposures will have balconies.
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New Woolworth Building Listing Reveals Additional Residential Details

Rendering of unit 31A terrace

October 16, 2014

New Woolworth Building Listing Reveals Additional Residential Details

By Dana Schulz

First came the floorplans for the $110 million penthouse, then the first set of interior renderings, and now we have a new sneak peak inside the highly anticipated Woolworth Tower Residences. The Post has profiled unit 31A, a four-bedroom, full-floor unit on the market for $26.4 million. And along with a written description--"a kitchen with all the modern conveniences, a massive formal dining room, hidden bars, a library and...two terraces to enjoy the view from 31 stories up"-- come two new renderings, those of the terrace and the kitchen.
More details ahead

New Developments

August 21, 2014

Floor Plans of the Woolworth’s $110M ‘Pinnacle’ Penthouse Revealed

By Diane Pham

It looks like Alchemy Properties' plan to price the penthouse at the Woolworth building for $110 million has been approved by the New York Attorney General’s office, making it one of the most expensive listings to ever hit the downtown market at $11,700 per square foot. According to The Real Deal, who got a first look at the floor plans, the unit will be called the "Pinnacle" and host 9,400 square feet with about 500 square feet of outdoor space.
More plans and pricing this way

New Developments

June 2, 2014

Woolworth Penthouse to be Priced at a Record-breaking $110 Million

By Diane Pham

According to Bloomberg News, the penthouse at the Woolworth building will ask for a jaw-dropping $110 million when units hit the market this Fall. This is the highest-ever ask for an apartment in downtown Manhattan, and one sure to send the market into a frenzy. Jonathan Miller, president of appraiser Miller Samuel Inc., told Bloomberg that the price is indicative of the prestige and unique history of the landmarked building, rather than the location or its status as a luxury apartment. “We’ve seen rapid absorption downtown," he told Bloomberg, "but this project is unlike anything that’s come online.”
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