Rendering of the theater post-renovation. Image: Stillman Development International
September 19, 2018
Times Square Theater to get a $100M makeover; developer hopes for Apple, Amazon, or Coke
New York developer Stillman Development International LLC has signed a 73-year-maximum lease on the Times Square Theater on West 42nd Street with plans for a $100 million makeover in keeping with neighbors like Hershey’s Chocolate World and Old Navy, the Wall Street Journal reports. Shuttered for almost 30 years, the theater, which opened on September 30, 1920 with Florence Reed starring in "The Mirage," is seen by some as the last vestige of the neighborhood's descent into late 20th century blight before rising to new heights as a tourist mecca.
A new idea: Retail!
A new idea: Retail!
