Joe Cruz Jr. (right) at the Jalisco distillery
May 3, 2019
Interview: How tequila entrepreneur Joe Cruz Jr. remains true to his Harlem roots
With Cinco de Mayo on Sunday, New Yorkers most certainly have margaritas on the brain. And while we may typically associate tequila with Mexico, a new label here in NYC is bridging the divide between our southern neighbor and local entrepreneurship. Joe Cruz Jr. grew up in Harlem, spending much of his younger years hanging out in the Bronx. After working in the beverage industry for many years, he decided to take a mere $25,000 and create his own "ultra-smooth" tequila right from Harlem. And so in late 2017, YaVe Tequila was born. Not only has the company garnered culinary headlines (it produces the first-ever mango-flavored tequila), but it's caught the attention of local stakeholders thanks to Joe's commitment to working with his neighborhood.
Read on for our interview with Joe
Read on for our interview with Joe
