Insider Tours

March 24, 2017

Behind the counter and into the caves at Murray’s Cheese

Murray's Cheese was founded in 1940 on Cornelia Street. When Rob Kaufelt bought the business in 1991, he grew the store into an internationally known food destination that now includes educational programs, a full-service restaurant, catering, and state-of-the-art cheese aging caves in Long Island City. Personally, our love affair with Murray’s Cheese began in 1994, when we were newlyweds on a budget, often buying cheese from the small Bleecker Street store to eat with some freshly baked bread purchased from the nearby Zito & Sons Bakery. Plus, with Murray’s being our namesake, we felt an immediate connection to the store. Just last month, the Kroger Company purchased the equity of Murray’s Cheese and its flagship Greenwich Village location to form a merger of the two companies. As this new era approaches, we decided to capture all the cheesy goodness of the store, restaurant, and caves, as well as chat with Rob, cavemaster PJ, and Murray's Cheese Bar's general manager Jake Goznikar to learn about Murray's history, unique contributions to local and world-wide food culture, and future.
Take the grand tour
January 27, 2017

Inside the Village East Cinema, one of NY’s last surviving ‘Yiddish Rialto’ theaters

Moviegoers at the Village East Cinema may be surprised to learn that they are visiting a recently restored New York City designated landmark. The Village East Cinema has a fascinating history as one of the last surviving “Yiddish Rialto” theaters along Second Avenue in the East Village. Today, the cinema is known for premiering many independent films and an eclectic mix of art and commercial releases. The theater’s most significant visual aspect, however, is its main auditorium’s ornate and colorful ceiling, which is regarded as having one of the most remarkable works of plaster craftsmanship in New York City.
explore the spectacular space here