March 21, 2019
Developer Related Companies' high-profile condominium at 520 West 28th Street, designed by the late Pritzker Prize-winning architect Zaha Hadid, launched sales in 2015 to a flurry of hype and hubris. The highly-anticipated West Side residence was Hadid's first ground-up structure in New York City, offering homes that ranged from $4,950,000 to a $50 million penthouse. Crains reports that since that glittering launch, though, only 16 of the building's 39 units have sold, calling the offering "a rare bust." The sales figures reflect about a 40 percent sell-through that looks even lower when square footage is considered: The building's biggest units remain unclaimed, including its three penthouses. Of the 16 apartments that have sold, 14 were bought in 2017. Only two units sold in 2018, and none so far this year.
Will Hudson Yards bring more buyers?