252 West 40th Street

Here's our first look at a four-star, 290-room hotel set to rise just south of Times Square at 252 West 40th Street. Developed by OTO Development, the 20-story, 147,000-square-foot hotel will be the South Carolina-based company's third venture in the city. The 230-foot-tall midrise will be designed by Helpern Architects. According to their website, "the project is targeted to cosmopolitan, fashion-alert urban millennials and is expected to set a new standard and trend for the independent business traveler."
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