Carnegie Hall Tower

The Rembrandt at 152 West 57th Street between Sixth and Seventh Avenues was built as Manhattan’s first co-op in 1881. Apartment ownership was already in fashion across the pond, particularly in France and Britain, but the concept of a resident-owned building was still an unknown to most of us. Developed by a syndicate led by Jared B. Flagg, a clergyman with an avid interest in real estate, and built by the notable architectural firm of Hubert & Pirsson, the group had come to the conclusion that potential buyers would be drawn to a building where they would have control over expenses. For instance, buying coal and ice in bulk in order to keep prices down, and hiring a full-time communal staff to take care of the owners’ laundry, cooking and the running the elevators. Built as a brick and brownstone building with terra-cotta trim and jerkin-head gable windows at the top, the unit mix—a result of an interlocking system of staggered floor heights to allow for very tall art studio spaces—included a few duplex apartments with as many as 12 rooms. Original brochure prices reportedly ranged between $4,000 and $5,000, with monthly maintenance as low as $50. Confident in the ultimate success of co-operative living, Mr. Flagg with Hubert & Pirsson continued to develop another six co-op projects that very same year.
The history of co-ops and their rise, fall, and rise again into popularity