February 3, 2017
In a non-traditional run around the local real estate market, one enterprising couple is attempting to sell their Bethel, N.Y. vacation house by inviting buyers to submit a 200-word essay on, ““How would owning the lakefront dream home change your life?” along with $149. Andrew Bares and Kelly Lavorgna had attempted to sell the two-bedroom cabin on five-and-a-half acres at 391 Woodstone Trail twice in the last four years without success, which prompted them to undertake this slightly different angle on the prospective buyer's "sweetheart letter." If the contest attracts 5,500 applicants, it will bring the sellers $819,500 for the house (h/t New York Times).
So what's the catch?