Midtown West

March 31, 2022

Target opens new store in the heart of Times Square

Target next month will open a new location in one of the busiest pedestrian blocks in the city. The company's 92nd store in the greater New York City area opens in Times Square on Monday, April 3, bringing a 33,000-square-foot location to 42nd Street between 7th and 8th Avenues. Fitting in with its neon neighbors, the exterior of the new store features an illuminated sign of the company mascot Bullseye.
Details this way
March 22, 2022

New art installation is a tranquil sanctuary in the heart of Times Square

Take a moment to escape the hustle and bustle of the city at this new public art installation opening in Times Square. Next month, Times Square Arts will debut Raúl Cordero's The Poem, a large-scale sculptural tower with illuminated text in its interior and cascading foliage on its exterior, reminiscent of a temple sanctuary. Guests step into the artwork and look up through 20 feet of cascading mountain laurel foliage only to see the night sky and the lines of a haiku fixed to the walls. The Poem is on view from April 8 through May 4.
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March 2, 2022

NYC’s first ‘flying theater’ RiseNY opens in Times Square

Starting Wednesday, visitors will be able to soar through the sky on an aerial tour of New York City in a flying theater. Located at 160 West 45th Street, RiseNY is a state-of-the-art virtual experience created and produced by Running Subway that takes participants on an exhilarating journey of the city skyline and cultural landmarks. The experience is a three-part journey starting with a film narrated by Jeff Goldblum, taking guests through the recreation of NYC's first subway station and delving into the city's global impact.
Details here
January 12, 2022

Historic Palace Theater begins 30-foot rise over Times Square for $2.5B TSX Broadway hotel

One of the most city's most iconic Broadway theaters, the Palace Theater, began its rise last week to a spot 30 feet over Times Square. The 105-year-old theater is being lifted three stories as part of a $2.5 billion mixed-use development project, TSX Broadway, set to rise at 1568 Broadway. It will take six to eight weeks for the theater to achieve its final height of 30 feet.
Find out more
January 11, 2022

New art exhibit lets you walk through a glowing tunnel in the Garment District

A small section of Broadway in the Garment District has been transformed into a glowing tunnel. The Garment District Alliance today revealed Passage, an art installation consisting of 20 illuminated circles that form a tunnel for pedestrians to walk through. The art piece is interactive, with each ring radiating light and emitting sound as participants pass by them. Located on Broadway between 39th and 40th Streets, the free immersive art experience will be open to the public until February 13.
Find out more
December 30, 2021

How the Times Square Ball is made

When midnight hits this New Year's Eve, the Times Square Ball will dazzle people just the same from five feet away or on their television. Making this magic happen is no easy feat, though. To learn a bit more about how the nearly 12,000-pound ball was created, we chatted with principal designer Christine Hope of Focus Lighting, the architectural lighting design firm that conceptualized the current ball more than 10 years ago. From engineering a new system to make all 2,688 Waterford Crystal triangles sparkle to dreaming up the magical light show that plays leading up to the ball drop, Focus Lighting shares the inside scoop on this world-famous tradition.
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December 27, 2021

New Year’s Eve ball drop in Times Square to be scaled back because of Covid

After announcing last month that this year's Times Square New Year's Eve celebration will return to maximum capacity, Mayor Bill de Blasio broke the news on Thursday that the celebration will be scaled back to protect attendees from the Omicron variant. Usually hosting 58,000 guests, the celebratory event will be reduced to 15,000 attendees and include additional safety measures like the use of masks. Those planning on taking part in the celebration must provide full proof of vaccination with photo identification.
See more here
December 22, 2021

‘2022’ numerals arrive in Times Square after cross-country trip

The New Year has arrived in New York. The iconic seven-foot-tall numerals that sit beneath the New Year's Eve crystal ball arrived in Times Square on Monday. The numbers are available for viewing at Times Square Plaza between 46th and 47th Street until noon on December 23 until they take their place on top of One Times Square.
Find out more
December 7, 2021

How to steer clear of NYC SantaCon 2021

The idea behind the annual cosplay event is solid: A "charitable, non-political, nonsensical Santa Claus convention that happens once a year to spread absurdist joy." With booze, of course. But after entering the mainstream and picking up steam for a full 25 years (the event took a year off in 2020, because, you know), the annual pub crawl seems better suited to a 1980s frat house than the streets of NYC. And we're pretty sure there are better ways to spend a day of drunken debauchery than yelling across Midtown bars over a horde of sloshed Santa clones. This year's SantaCon details are here, so you can figure out where not to bring a first date on Saturday, December 11. A few more suggestions, ahead.
Ho, ho, no
December 6, 2021

New immersive experience will make you feel like you’re flying high over NYC

If you love the vertigo-inducing excitement of SUMMIT One Vanderbilt, Midtown's high-in-the-sky observation deck, you can look forward to RiseNY's pairing of aerial adventure and cultural museum exhibit, powered by the city’s first flight simulation ride. Opening December 17 at 160 West 45th Street, the new immersive attraction combines the ultimate feeling of flight with the inspiration of the city's most famous sites and moments.
Up, up and away
November 3, 2021

Smash your past-it pumpkins for fun and compost at these NYC parks

Pent-up aggression, post-Halloween boredom, or just a desire to do something useful with your jack-o-lanterns that have seen better days–they're all good reasons to join in the fun at a pumpkin smash. Post-holiday pumpkins make fabulous compost material, and several (free!) events around the city are offering a chance to "squash" your way to a greener community while teaching kids about composting. To quote Noreen Doyle, president and CEO of Hudson River Park: “By encouraging our community to smash, bash and crash their leftover pumpkins into compost, we can all play an active role in working towards a greener future.”
Pumpkin smashing and more ways to recycle unwanted goodies
October 15, 2021

The faces of 1,200 New Yorkers now greet visitors outside of the Port Authority bus terminal

The Port Authority bus terminal in Midtown may not be one of New York City's most beautiful places, but the world’s busiest terminal recently got a beauty boost in the form of a 40-foot-high, 600-foot-wide gallery wall that features the diverse and fabulous faces of over 1,200 New Yorkers. The Garment District Alliance (GDA) and the Port Authority of New York and New Jersey (PANYNJ) have collaborated to bring the giant photo gallery, "Inside Out: NY Together," part of an international initiative by world-renowned artist JR, to the Manhattan bus gateway.
See more smiling faces, this way
September 28, 2021

Mixed-use development Manhattan West officially opens today, revealing restaurants, open space, and more

Following more than 30 years of planning, Brookfield Properties' eight-acre mixed-use development Manhattan West officially opens today. Located on the blocks between 32nd and 33rd Streets and Ninth and Tenth Avenues, the $4.5 billion project serves as a much-needed link on the far west side, bordered by the new Moynihan Train Hall to the east, Hudson Yards to the West, and the High Line to the south. Manhattan West's master plan was designed by Skidmore, Owings & Merrill (SOM) and consists of six buildings--four office, one residential, and one boutique hotel. There's also a 2.5-acre public plaza designed by James Corner Field Operations, as well as a Whole Foods, immersive retail, and tons of restaurants including two from Danny Meyer.
See it all here
September 16, 2021

New rooftop terrace with glass pavilion and one-acre farm opens at the Javits Center

A one-acre working farm opened at the Javits Center rooftop this week, providing a genuine farm-to-table experience for visitors of the convention center. The farm will include over 50 crops and 40,000 pounds of fruits and vegetables, which will be used in meals served on-site. The 200,000-square-foot rooftop, which also includes an enclosed glass pavilion, outdoor terrace, and a solar farm, is part of a $1.5 billion expansion project that has added a total of 1.2 million square feet of event space at the Javits Center.
Get the details
September 15, 2021

See the elevated pedestrian pathway that will connect the High Line to Moynihan Train Hall

Governor Kathy Hochul has unveiled designs for a 1,200-foot-long elevated pedestrian pathway that will connect the High Line to the recently opened Moynihan Train Hall. The $50 million project will also connect Chelsea with other West Side destinations like Hudson Yards, Manhattan West, Penn Station, and the Javits Center. The plan was first floated by former Governor Andrew Cuomo in January as part of his extremely ambitious agenda to redevelop Midtown West. Under the direction of Governor Hochul, the pathway is expected to be completed by Spring 2023.
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August 31, 2021

Jean Nouvel’s condo tower 53W53 reveals lavish wellness amenities

The private club and wellness center at Jean Nouvel's residential tower in Midtown West is a work of art. New images of the lavish full-floor space at 53 West 53, which rises adjacent to the Museum of Modern Art, were released this week, unveiling for the first time the club's elegant gym, squash court, golf simulator, saunas, and 65-foot lap pool that is surrounded by a green wall made up of 3,500 plants.
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August 20, 2021

You can ride an 11-story Ferris wheel in the middle of Times Square

A new attraction coming to Times Square next week hopes to wheel in tourists. A 110-foot high outdoor Ferris wheel will open next Tuesday on the plaza between West 47th and West 48th Streets, as the New York Post first reported. Dubbed the Times Square Wheel, the limited experience runs from August 24 through September 12. The pop-up attraction is part of a larger effort by the Times Square Alliance to promote the neighborhood as the city continues to recover from the pandemic.
Get the details
August 16, 2021

Museum of Broadway to open in Times Square next summer

The first permanent museum dedicated to Broadway will open in Times Square next year. Originally scheduled to debut in 2020 but delayed because of the pandemic, the Museum of Broadway will open at 145 West 45th Street in the summer of 2022, officials announced on Monday. The interactive experience will explore and celebrate the history and legacy of Broadway musicals, plays, and theatres.
Find out more
July 7, 2021

Hell’s Kitchen co-op is a stylish and modern starter pad for $618K

For just over $600,000, this Hell's Kitchen co-op is a great place to get started as a homeowner in New York City. It's technically an alcove studio, but the apartment feels spacious and grown-up thanks to preserved historic details, modern additions, and substantial closet space. It's located at 411 West 44th Street, on a tree-lined block just west of 9th Avenue.
Look around
June 10, 2021

From tow pound to public park, Pier 76 officially opens on Manhattan’s West Side

A former police tow pound on the Hudson River is now a public park. Pier 76 officially opened on Wednesday following a three-month, $31 million construction project that involved stripping the tow pound to its frame and removing the sides and roof. The structure's steel skeleton remains at the 5.6-acre site, with new areas to walk around, benches to sit and enjoy the waterfront views, and panels highlighting the area's history as a major shipping port.
Get the details
May 12, 2021

Funky $995K Midtown penthouse was made from a mechanical room and a shipping container

The vision of award-winning design studio LOT-EK, this Midtown West penthouse is truly unique. The main living area was transformed from the building's former mechanical room, and it's topped off by a bedroom suite created from a 20-foot shipping container. The whole industrial-style interior features concrete walls and exposed steel pipes and beams, and it's all surrounded by a lush wrap-around terrace overlooking the Empire State Building. Located at 31 West 31st Street, it's on the market for the first time since it was built in 1996, and it's asking $995,000.
Check it out
May 11, 2021

Macy’s unveils $235M plan for public space and subway accessibility with new Herald Square tower

It's been two years since Macy's first floated the idea of building a 700-950 foot office tower atop its Herald Square flagship, and it looks like the plan is getting closer to reality thanks to a $235 million private investment in transit accessibility and public infrastructure. This includes upgraded subway access, improved transit connections, ADA-accessible elevators, and a modernized car-free Herald Square and Broadway Plaza.
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April 29, 2021

Lottery opens for 47 affordable apartments at West 42nd Street complex overlooking the Hudson River

New Yorkers earning 130 percent of the area median income can apply for 47 middle-income apartments at the Midtown West rental complex River Place. Located at 650 West 42nd Street, the massive 900+ unit development has amazing amenities like a 75-foot indoor swimming pool, two outdoor tennis courts, a basketball court, and a sundeck overlooking the Hudson River. Available apartments include $1,130/month studios, $1,634/one-bedrooms, and $2,467/month two-bedrooms.
Find out if you qualify
April 22, 2021

See what a renovated Penn Station could look like

A dark and cramped Penn Station could soon be replaced with a light-filled transit hub with more space for commuters. Gov. Andrew Cuomo unveiled on Wednesday two possible options for the reconstruction of the Midtown train station as part of his broader Empire Station Complex project, which would unify an upgraded Penn Station and the new Moynihan Train Hall. The interconnected station would increase train capacity at the site, which is considered the busiest in the country. It could serve 830,000 daily passengers by 2038, up from 600,000 the station served each day before the pandemic.
More here
April 12, 2021

COVID vaccination site opens in Times Square for theater, film, and TV workers

A coronavirus vaccination site with appointments set aside for theater, film, and television workers opened in Times Square on Monday. Last month, Mayor Bill de Blasio announced plans to open a vaccine hub on Broadway for the theater industry ahead of The Great White Way's expected reopening later this year. The newly opened site, located at 20 Times Square, will now have vaccine slots designated for TV and film actors and crew members.
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