November 4, 2014
It's hard to imagine today that people had to be lured to settle on the Upper West Side of Manhattan, but such was the case at the turn of the 20th century when the first New York City subway line opened. The Interborough Rapid Transit Line (IRT) started at City Hall, with the most epic of subway stations (now closed off to the public except on official Transit Museum tours). The Astors and other enterprising investors owned the land uptown, purchased in a speculative property boom. Now, the question was how to brand the area.
The history behind the opulent doors of the Upper West Side