November 16, 2018
To mark the return of the iconic FAO Schwarz toy emporium to NYC in the form of a new 2.5-story, 20,000-square-foot-plus flagship at 30 Rockefeller Plaza, the store hosted a celebrity-studded VIP preview Thursday night ahead of Friday's opening. Guests included Neil Patrick Harris and David Burtka, Whoopi Goldberg, Bethenny Frankel, Morena Baccarin, Carrie Berk, and Disney's Mia Sinclair Jenness. Doors opened today at 10:30 a.m., kicked off with a ribbon-cutting ceremony. With a nod to the brand's magical history as part of New York City lore, the new store uses the Art Deco architecture of its new home to amplify memories of FAO experiences from years past; a look toward the future begins with FAO Schwarz toy soldiers flanking the store's 49th street entrance sporting new uniforms designed by supermodel Gigi Hadid.
Welcome back to our world of toys