Soho

Mary Trump, Donald Trump's niece and author of the memoir “Too Much and Never Enough: How My Family Created the World’s Most Dangerous Man,” recently bought a 2,250-square-foot three-bedroom unit at the Renzo Piano-designed condominium building at 565 Broome Street for $7 million, as the Wall Street Journal reports. The 2020 book, which delves into the Trump family's background, has sold more than a million copies.
Find out more

Photo credit: David Paler for The Corcoran Group

January 7, 2022

This $8.975M Soho penthouse is a private garden retreat with a hot tub and an outdoor kitchen

Surrounded by a 1,344-square-foot network of lushly landscaped terraces–including a rooftop with a hot tub, outdoor kitchen, shower, and pergola–this duplex penthouse at 15 Renwick Street in Hudson Square feels like a garden in the sky. Asking $8,975,000, the 2,859-square-foot duplex has floor-to-ceiling windows and a windowed kitchen to gaze at the greenery.
Tour this indoor-outdoor paradise

NYC Council approves plan to rezone Soho and Noho, which will add 900 affordable units

A rendering of West Broadway in Soho, looking downtown; courtesy of City Planning Commission

December 16, 2021

NYC Council approves plan to rezone Soho and Noho, which will add 900 affordable units

The New York City Council on Wednesday voted to approve the plan to rezone Soho and Noho, a major policy win for Mayor Bill de Blasio in his final days in office. The rezoning aims to bring about 3,000 new homes, with roughly 900 of them permanently affordable, to the Lower Manhattan neighborhoods, which are two of the wealthiest in the city.
Find out more

Photo credit: Brown Harris Stevens

December 16, 2021

This $2.6M classic Soho loft is a collector’s dream

This loft co-op at 421 West Broadway has the covetable loft bones that exemplify the Soho neighborhood: 11-foot-high wood-beamed ceilings, tall windows, big, open rooms, and wood floors. Anyone with a serious collection should take note: This particular loft, asking $2,600,000, belongs to an artist and collector, and while the space is the perfect home for loft lovers, it doubles as a fascinating gallery.
Step into the collectors' loft

Distinctive Homes

The 30+ best neighborhood shops in NYC for finding the perfect gift

Photo credits clockwise from top left: Park Deli; Frankie Marin/Verameat; Quality Goods; Michele Varian

December 10, 2021

The 30+ best neighborhood shops in NYC for finding the perfect gift

We've been shopping online for what seems like forever, and there's not a thing wrong with it–except when we crave that amazing experience of finding just the right thing and getting to take it with us now. While brick-and-mortar shops aren't going away anytime soon, we appreciate the good ones that much more. If you're lucky enough to live in New York City–where shopping is high art–some of the best shops on the planet could be just around the corner from where you live. You're sure to find something fabulous for everyone on your list among the local addresses below.
Amazing local NYC shops, this way

Events & Things To Do

At this $6M Soho penthouse, lift and slide glass doors make indoor-outdoor living a breeze

All photos courtesy of Tim Waltman of Evan Joseph Studios for The Corcoran Group

November 18, 2021

At this $6M Soho penthouse, lift and slide glass doors make indoor-outdoor living a breeze

With access to outdoor space and fresh air at residential spaces more desirable than ever, this penthouse on Soho hit the market at the right time. Located on the top of a landmarked condo building at 43 Wooster Street, the duplex loft features a massive set of lift and slide doors that allow the top floor to seamlessly connect to the expansive landscaped terrace. The stunning one-bedroom, two-bath home is now on the market for $6,000,000.
More here

Distinctive Homes

Ryan Serhant unveils SERHANT. House NYC, high-tech ‘brokerage of the future’ office in Soho

All photos by SERHANT. Studios

September 14, 2021

Ryan Serhant unveils SERHANT. House NYC, high-tech ‘brokerage of the future’ office in Soho

One year ago, celebrity real estate broker Ryan Serhant launched his own brokerage. Since then, SERHANT. has grown to more than 55 agents and over 30 full-time employees, representing some of NYC's biggest listings, including the current most expensive apartment. The growing firm is now settling into its new home in Soho, a 15,000-square-foot real estate office "designed for the brokerage of the future." Dubbed SERHANT. House NYC, it's located in a four-story cast-iron building on the corner of West Broadway and Broome Street and has been outfitted with Herman Miller and Design Within Reach furniture, Bang & Olufsen speakers, and modern functional spaces like a film studio, podcast studio, client lounge, high-tech conference rooms, and coworking-style space for agents.
Take a tour here

Listing photos courtesy of Brown Harris Stevens

August 11, 2021

An Escher-like staircase is the star of this $5.25M Soho loft

The geometric, floating staircase at this Soho loft looks like something straight out of a M.C. Escher print, clearly the highlight of the 2,476-square-foot duplex. Located at 118 Wooster Street, the former United Brush Manufactories building, the home has two-three bedrooms, exposed brick, and floor-to-ceiling windows. It's on the market for $5,250,000.
Check it out

Distinctive Homes

Famous restaurant designer outfitted this $18M Soho duplex with colors, patterns, and playfulness

Listing photos courtesy of Douglas Elliman

August 5, 2021

Famous restaurant designer outfitted this $18M Soho duplex with colors, patterns, and playfulness

It's pretty rare that the bathrooms in an apartment are just as photogenic as the rest of the place, but every single space in this Soho loft is colorful, full of patterns, and intentionally playful. And it's no surprise considering the 6,000-square-foot condo was designed by Ken Fulk, who counts among his projects Major Food Group’s top restaurants, including Carbone in Miami, Sadelle’s in Soho and Vegas, and the Crown Club at Barclays Center. Fulk describes the five-bedroom duplex as "part city townhouse and part country manor house." Located at 151 Wooster Street, it's on the market for $17,995,000.
See it all

Distinctive Homes

$6M Soho loft of artist Michael Somoroff is full of unique sculptures and strange geometry

Listing photos by Richard Caplan

August 4, 2021

$6M Soho loft of artist Michael Somoroff is full of unique sculptures and strange geometry

Conceptual artist, director, and photographer Michael Somoroff moved into this Soho loft at 112 Prince Street over 25 years ago. He then spent three years turning the sprawling home into a living art piece unlike anything we've ever seen. As the listing describes, the living spaces are all outlined by "spectacular, floor-to-ceiling, sculptural 'volumes'... all individually assembled and crafted by artisans on-site." There are also three funky bedrooms, a towering library, and classic loft details, all for the asking price of $5,995,000.
Check it out

Distinctive Homes

$4.3M full-floor apartment is a quintessential cast-iron loft in Soho

Listing photos by Yale Wagner for Sotheby’s International Realty

July 23, 2021

$4.3M full-floor apartment is a quintessential cast-iron loft in Soho

This loft is So quintessentially Soho. It takes up a full floor at 112 Greene Street, a 19th-century cast-iron co-op that was once famously home to the Greene Street Recording Studio. There are original wood columns and beams, walls of exposed brick, nearly 12-foot ceilings, and massive windows. The three-bedroom home is on the market for $4,300,000.
See more

Distinctive Homes

Rhonda Sassoon sells Soho’s famous ‘Dean & Deluca loft’ for $5.2M

Listing images courtesy of Douglas Elliman

July 19, 2021

Rhonda Sassoon sells Soho’s famous ‘Dean & Deluca loft’ for $5.2M

This past December, Rhonda Sassoon, fourth wife and widow of famed hairdresser Vidal Sassoon, listed her stunning Soho loft. The home at 133 Wooster Street has come to be known as the "Dean & Deluca loft," as Sassoon bought it from the grocer's co-founder Jack Ceglic, who created his cookbook in the kitchen. Sassoon had hoped to break even on the sale--she purchased it for $5.8 million in 2014, the same price she recently listed it for--but property records show that the 3,600-square-foot apartment closed last month for $5.2 million.
See the whole place

Real Estate Trends

NYC’s plan to rezone Soho and Noho moves forward

A rendering of West Broadway in Soho, looking downtown; courtesy of City Planning Commission

May 18, 2021

NYC’s plan to rezone Soho and Noho moves forward

A proposal to bring more affordable housing in two of the city's wealthiest neighborhoods is moving forward. The City Planning Commission on Monday certified the application to rezone Soho and Noho, kicking off the public review process. The plan replaces existing 1970s-era zoning rules with medium- to high-density mixed-use districts that could create as many as 3,500 new homes, with 900 units of permanently affordable housing.
Get the details

Policy

This barnyard-chic artist’s loft in Soho is asking $3M

Listing images courtesy of The Corcoran Group

April 30, 2021

This barnyard-chic artist’s loft in Soho is asking $3M

With its whitewashed brick walls, distressed wood accents, collection of vintage mirrors, and shabby-chic furniture, this Soho loft has totally nailed the barnyard-chic look. Located at 80 Wooster Street, the sprawling residence is 2,400 square feet and is currently configured as a one-bedroom, two-bathroom home. It's asking $2,999,000.
READ MORE

Distinctive Homes

For $4.8M, a classic loft in Soho mixes pre-war details with modern upgrades

All photos courtesy of Douglas Elliman

April 9, 2021

For $4.8M, a classic loft in Soho mixes pre-war details with modern upgrades

A huge full-floor loft in Soho with both historic and modern details is now available for $4,795,000. Located at 351 West Broadway, the three-bedroom, two-bath condo measures an impressive 2,800 square feet and boasts a massive great room with loads of potential.
Full tour ahead

Distinctive Homes

There are so many cast-iron details to love at this $2.5M Soho artist’s loft

Listing photos by Yale Wagner for Sotheby’s International Realty

March 26, 2021

There are so many cast-iron details to love at this $2.5M Soho artist’s loft

Original brickwork, tin ceilings, cast-iron columns, exposed ductwork, massive windows--these details can be found at almost every cast-iron loft in Soho, but at this one, they are absolutely everywhere. And the views looking across at the historic district's other cast-iron buildings is really remarkable. Located at the co-op 132 Greene Street, the artist's loft has two bedrooms and is asking $2,495,000.
Look around

Distinctive Homes

February 17, 2021

Actress Sela Ward puts her artsy Soho loft on the market for $5.8M

Photo credit: Al Seidman/VHT for The Corcoran Group Emmy Award-winning actress Sela Ward and her husband, entrepreneur Howard Sherman, have put their classy Soho loft on the market for $5,795,000. According to the New York Times, the couple used the three-bedroom co-op as a pied-a-terre, as their main residence is in Meridian, Mississippi. But now, they're looking for a larger apartment closer to Central Park to accommodate visits from their two children. Ward and Sherman bought the loft at 16 Crosby Street in 2016 for $4,200,000 and then embarked on a year-long renovation that preserved its 19th-century details such as 14-foot tin ceilings, exposed brick walls, and cast-iron columns while adding their own contemporary, artistic touch.
READ MORE

Historic cast-iron building in Soho once owned by William Waldorf Astor asks $17M

All photos courtesy of Douglas Elliman

January 27, 2021

Historic cast-iron building in Soho once owned by William Waldorf Astor asks $17M

A 19th-century custom-designed Soho building once owned by William Waldorf Astor is on the market for $17 million. Located at 435 Broome Street, the Victorian Gothic building was built in 1873 by famed architect William Appleton Potter and features five tall loft stories framed by exterior cast-iron colonnettes and capitals. As the listing describes, the property, located between Broadway and Crosby Street, is the "perfect multi-functioning property for retail, office, or residential mixed-use."
More this way

$10.9M Soho penthouse has an open-air zen garden and three terraces

All photos: Tim Waltman of Evan Joseph and Joel of DDreps / The Assouline Team

January 14, 2021

$10.9M Soho penthouse has an open-air zen garden and three terraces

Sure, there are plenty of swanky penthouses with multiple outdoor spaces, but how many of them have an open-air lightwell? This incredible place at 94 Thompson Street in Soho uses the space as a zen garden, complete with a mature cherry tree, that serves as the heart of the home. In addition, there are two terraces on the second floor and a huge roof deck with an outdoor kitchen. Other unique features include the double-height living room and sunken, built-in-furniture like the dining table and beds. The three-bedroom co-op is asking $10,900,000.
READ MORE

Distinctive Homes

Rhonda Sassoon puts Soho’s famous ‘Dean & Deluca loft’ on the market for $5.8M

Listing images courtesy of Douglas Elliman

December 14, 2020

Rhonda Sassoon puts Soho’s famous ‘Dean & Deluca loft’ on the market for $5.8M

Six-and-a-half years ago, Rhonda Sassoon, fourth wife and widow of famed hairdresser Vidal Sassoon, dropped $5.8 million on this stunning Soho loft at 133 Wooster Street. Not only is it notable for its sprawling 3,600-square-foot layout, but for the fact that she bought it from Dean & Deluca co-founder Jack Ceglic, who created his cookbook right in this very kitchen. Sassoon has now put the co-op back on the market for $5.8 million, hoping to break even.
See more of the space

Distinctive Homes

Manhattan’s only production brewery is now open in Soho

All photos courtesy of Torch & Crown Brewing Company

October 29, 2020

Manhattan’s only production brewery is now open in Soho

A massive new brewery and restaurant opened in Soho last week, becoming the only production brewery in Manhattan. Located at 12 Vandam Street, Torch & Crown Brewing Company measures 9,000 square feet over three levels and boasts soaring ceilings, ivy-covered walls, and enough seating for 250 people inside and 180 people in their heated outdoor space. Although the brewery's original May opening date was delayed because of the coronavirus, the team managed to stay afloat by launching a direct beer delivery service in the city.
Details this way

Food & Dining

Soho and Noho rezoning proposal moves forward with 800 new affordable units planned

Photo by Vlada Karpovich from Pexels

October 7, 2020

Soho and Noho rezoning proposal moves forward with 800 new affordable units planned

The plan to rezone two affluent Manhattan neighborhoods will enter the public land use review process, Mayor Bill de Blasio announced on Wednesday. The proposed rezoning of Soho and Noho includes replacing 1970s-era zoning rules and incentivizing the creation of about 800 permanently affordable homes, part of an effort to bring affordable housing to all New York City neighborhoods, even upscale ones.
Details here

Policy

Hotelier Andre Balazs lists his flashy Soho condo for $12M

Photo Credit: Douglas Elliman

September 30, 2020

Hotelier Andre Balazs lists his flashy Soho condo for $12M

Hotelier Andre Balazs, best known for LA's Chateau Marmont, the Mercer Hotel in NYC, and the string of trendy Standard Hotels, unsurprisingly lives a life as lavish as the destination he creates. His personal condo in Soho, taking up the entire top floor at 158 Mercer Street, is no exception. Balazs added plenty of his own panache to the 4,200-square-foot loft, including massive stretches of built-in bookshelves, a custom "wall of light," and a 13th-century Florentine fresco. He also added hotel-quality rooms like a nearly 275-square-foot closet, a personal gym, and a steam room. As the Wall Street Journal first reported, Balazs has decided to list the home for $12 million as he spends much of his time now in Europe.
Check it all out

September 4, 2020

Rent Vanessa Carlton’s Soho loft for a discounted $15.5K/month

Even celebrities are facing a new real estate reality in New York City as inventory rises and demand falls. Singer-songwriter Vanessa Carlton recently dropped the price of her Soho rental to $15,500 per month, from around $17,500 per month, the price she had been asking for the apartment since first putting it on the market in 2014.
Make your way Downtown

For $645,000, this Soho one-bedroom is modern and move-in ready

Photo credit: DDReps. Styled by Jason Saft, Staged to Sell Home.

July 9, 2020

For $645,000, this Soho one-bedroom is modern and move-in ready

It's not easy to find an affordable one-bedroom in Soho, but this apartment at 101 Thompson Street is priced just right at $645,000. Though the bedroom is more of an alcove, the place feels open and bright, and the location is ideal, right next to Vesuvio Playground, two blocks from the C and E trains at Spring Street, and in the middle of all the best shops and restaurants (like Dominique Ansel Bakery just around the corner!).
See more of this stylish pad

Distinctive Homes

Model Sophia Lie lists her Scandinavian mini-loft in Soho for $625K

Photo credit: Nick Glimenakis for Yesim Ak, Compass

May 13, 2020

Model Sophia Lie lists her Scandinavian mini-loft in Soho for $625K