Keith Rubenstein

March 9, 2017

More renderings, details released for massive South Bronx waterfront development

Just two days ago, 6sqft brought you a brand new rendering of the second parcel at Somerset Partners and Chetrit Group's massive South Bronx waterfront development, and now, YIMBY has uncovered even more views of the full seven-tower, 1,300-unit residential project, along with some more specific details. The renderings come courtesy of Hill West Architects and also show the publicly accessible 25,500-square-foot public waterfront esplanade.
More details and another rendering

March 7, 2017

New rendering emerges for Keith Rubenstein’s ambitious South Bronx development

By Emily Nonko

The massive South Bronx waterfront development planned by Somerset Partners and Chetrit Group is coming together--at least visually. CityRealty revealed a rendering of the second parcel of a two-parcel master plan that will eventually hold six residential towers and park space. Construction on the first three buildings within the first parcel at 2401 Third Avenue was approved last summer. This second parcel at 101 Lincoln Avenue will hold three more towers, 25 stories each, with a grand total of 826 apartments. The developers have long heralded this development as a game-changer for the South Bronx, but faced pushback after Somerset developer Keith Rubenstein attempted to rebrand the area as the “Piano District” and held a party that capitalized on the struggles of the Bronx in the 1970s, featuring burning trash cans and a bullet-ridden car.
See more images of the development site

New Developments

August 30, 2016

See how Keith Rubenstein’s trio of South Bronx towers will transform the ‘Piano District’ skyline

By Dana Schulz

Controversial South Bronx Developer Keith Rubenstein of Somerset Partners, along with the Chetrit Group, received approvals earlier this summer for a two-site, six-tower, mixed-use master plan on the Mott Haven banks of the Harlem River. This is the same project that Rubenstein touted as part of his campaign to rebrand the southern portion of the borough as the "Piano District," a marketing ploy that nodded to the piano manufacturers that dotted the area 100 years ago, but that featured a misguided party with burning trash cans and a bullet-ridden car, referencing the horrible "Bronx is burning" days of the 1970s. Contention aside, the development is moving ahead, and CityRealty.com has a 360-degree look at how the first site's three towers (two at 20 stories and one at 25) will transform the South Bronx skyline. These buildings at 2401 Third Avenue will rise just to the northwest of the Third Avenue Bridge, the former site of an 1880s iron works building that will soon boast $3,500/month apartments.
More details ahead

Trendy, ‘Affordable’ Food Hall and Beer Garden Headed to the South Bronx

Image: View Grand Concourse via photopin (license)

July 21, 2016

Trendy, ‘Affordable’ Food Hall and Beer Garden Headed to the South Bronx

By Michelle Cohen

Controversial South Bronx Developer Keith Rubenstein of Somerset Partners has purchased a 16,000-square-foot warehouse (expandable to 30,000 square feet) at 9 Bruckner Boulevard for $7.5 million and intends to create a Gansevoort Market-style food hall called Bruckner Market, reports The Real Deal. According to the developer, who purchased two other South Bronx waterfront sites last year, the space will offer a fresh food market, kiosks and restaurants and may have a beer garden, though he made a point of addressing how the new addition will affect the community: “It will provide great food and beverage options at affordable prices for the existing community and new community.”
Find out more

February 5, 2016

UES Townhouse With Hermès Leather Walls and Smoking Room Could Set Record at $84.5M

By Michelle Cohen

Somerset Partners’ Keith Rubenstein just put his 15,000-square-foot townhouse at 8 East 62nd Street on the market for $84.5 million, outdoing Carlos Slim's $80 million listing. The luxury-filled Upper East Side home is one of the city's priciest townhouse listings ever (h/t WSJ), and if it fetches the listing price it would set a Manhattan townhouse record, besting the Harkness Mansion’s 2006 $53 million sale. In addition to marquetry flooring inspired by those at Pavlovsk Palace in St. Petersburg, there are his and hers suites, a basement spa and gym, and a pretty unique modern art collection (see the massive KAWS bunny sculpture in the living room). Some off-the-wall features include red Hermès leather walls, a smoking room equipped with ventilation system, and a dressing room with a lighted handbag display and temperature-controlled fur vault.
Check out the rest of the zany house

Keith Rubenstein

More renderings, details released for massive South Bronx waterfront development

New rendering emerges for Keith Rubenstein’s ambitious South Bronx development

See how Keith Rubenstein’s trio of South Bronx towers will transform the ‘Piano District’ skyline

Trendy, ‘Affordable’ Food Hall and Beer Garden Headed to the South Bronx

UES Townhouse With Hermès Leather Walls and Smoking Room Could Set Record at $84.5M

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