Natan Dvir

When we think of bigger-than-life ads most of are quick to point out Times Square as the mecca of all things wrong with our consumer culture. But the tourist trap is just one piece Manhattan's puzzle, which, if you really take a second to look around, is dripping with advertisements hawking everything from coconut water to acne treatments to Louis Vuitton handbags. While most would say that they don't even notice the ads—a lot like how the Empire State Building eventually is just there after you've been living in the city for so long—Israeli photographer Natan Dvir argues that the reality is that these oversized billboards profoundly shape our urban landscape and the way we experience it. His series “Coming Soon” captures the phenomenon.
More from Dvir's series here