Pauline Rochas

Perfume and fashion heiress Pauline Rochas and partner Carole Beaupré, the impossibly chic and creative photographer couple who currently own this 2,082-square-foot, one-bedroom-plus-office in Williamsburg’s Mill Building at 85 North Third Street, have listed the fashionably renovated loft for $2.585 million. Ms. Rochas is the granddaughter of the late Hélène Rochas, stylish socialite, perfumer and wife of couturier Marcel Rochas; she and Ms. Beaupré run a photography studio, Coolife, that specializes in shooting still-life beauty images for brands like Chanel and Ralph Lauren, and collaborated on a line of perfumes (h/t LLNYC). The pair purchased the home for $940,000 in 2007 and have since elevated it to a level of polished north Brooklyn cool befitting their lifestyle as well as their neighborhood.
Tour this chic Williamsburg loft