All photos by Eugene Gologursky/Getty Images for Macy’s Inc
November 29, 2022
Macy’s Santaland: A 161-year-old tradition that brings holiday magic to NYC’s Herald Square
"He’s so kind and nice and jolly. He’s not like anyone else. He must be Santa." That’s what little Natalie Wood says about the Herald Square Macy’s Santa Claus in the 1947 classic "Miracle on 34th Street." And to this day, the jolly man in red remains at the helm of the iconic department store’s annual Santaland. Since 1861, Macy’s has been inviting children and adults to experience the wonder of Santa Claus (though the Herald Square building was not erected until 1901), but what people may not know is that, much like the spirit of Christmas, Santaland exists all year long behind locked doors. On the day after Thanksgiving, the doors are opened, letting holiday magic spill out once again.
Get the Santaland low-down
Get the Santaland low-down
