August 29, 2016
Subway Reads offers free e-books based on the length of your commute
It can be a bit frustrating to start getting into a book on your commute when you just as soon have to put it down, which is part of the idea behind a new initiative called Subway Reads, a web platform that offers free e-books to subway riders that can be timed to their commute.
The program is a collaboration among the MTA, Transit Wireless (the company behind the $250 million+ project to put Wi-Fi in 278 underground stations), and Penguin Random House. According to the Times, the platform was launched as a way to promote the fact that connectivity has already reached 175 stations, but it will only last eight weeks. During that time, users can download novellas, short stories or parts of complete books to their cellphones or tablets, and they can make their selections based on how long they expect to be on the train (the formula accounts for about a page a minute).
Find out how it works
Find out how it works
