April 6, 2017
The uncertain political climate and anti-immigrant rhetoric following Donald Trump’s election caused a drop in tourism to New York from many countries, and notably, from Mexico. In an effort to repair its relationship, New York City and Mexico City renewed a city-to-city partnership this week to foster tourism between the two places. As Crain’s learned, NYC & Company, the city’s official tourism agency, collaborated with Mexico City’s Ministry of Tourism, to share best practices in tourism marketing and provide reciprocal promotional support. In Mexico City, billboards and bus shelters will declare “New York City- Le da la bienvenida al mundo,” which means “welcoming the world.”
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