Rendering courtesy of Museum of Ice Cream
August 22, 2019
The future of retail: Museum of Ice Cream to launch 25,000-square-foot NYC Soho flagship
After a celebrity-sprinkled Meatpacking District pop-up three-years ago drew raves and Instagram likes from Beyonce and Kim Kardashian, The Museum of Ice Cream (MOIC) will open a 25,000-square-foot "flagship" location at 558 Broadway in Soho. The three-story permanent paean to frozen dessert will feature 13 installations devoted to creating "IRL experiences" in New York; the museum calls it "the future of retail" in a press release–and given the number of vacant storefronts in the neighborhood, they could well be right.
MMore MOIC this way
MMore MOIC this way
