July 29, 2019
The Empire State Building unveiled today the second phase of a freshly reimagined $165 million Observatory Experience. The new second-floor gallery treats visitors to a series of nine individual exhibits, taking them on a digitally enhanced, experiential journey from the building’s construction to its current iconic cultural status. The 10,000-square-foot gallery's redesign was led by experience designer Thinc along with team members IDEO, Squint Opera, Beneville Studios, Diversified, Intersection, Kubik Maltbie, Otis Elevator Company and Tenguerian Model.
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