SoHY

January 7, 2019

Is SoHY the next hot neighborhood? New ‘South of Hudson Yards’ condo thinks so

Our first reaction at reading New Development Group’s (Ryant Serhant and team) introduction of the newly-minted SoHY condo at 550 West 29th Street as “Manhattan’s newest neighborhood and building" was to think the Nest Seekers-agent-to-the-stars must be SoHY if he thinks anyone will fall for another silly neighborhood acronym (Hello, NoLo!). But in this case, the multi-hyphenate wunderkind might actually be on to something. When you think about it, SoHY–for South of Hudson Yards–is definitely better than: "um, you know that area all the way over by 11th Avenue where all those new buildings are...that aren’t Hudson Yards ones..."
More SoHY jinks, this way