October 2, 2015
When you forget your umbrella on a day like today, your best option (other than trying to find a Duane Reade and getting soaked in the process) is to buy one of those $5 models on the corner, which will likely break at the first gust of wind. To make life easier for forgetful types, and for those sneak-attack downpours, a Canadian startup has set up an umbrella-share program in Vancouver called UmbraCity that allows users to borrow and return umbrellas at fully automated kiosks.
Could this umbrella sharing program take off in New York?