Apple Cube

Apple’s Fifth Avenue flagship reopens with famed glass cube and new public plaza

Photo by Aaron Hargreaves for Foster + Partners

September 20, 2019

Apple’s Fifth Avenue flagship reopens with famed glass cube and new public plaza

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Apple's famous Fifth Avenue flagship reopens Friday after more than two years of renovations. The glass cube has returned as an entrance to the store, set above the newly updated and locust tree-lined public plaza. As 6sqft previously reported, it cost $2 million to remove the cube in 2017 during the Midtown Manhattan store's expansion.
Take a step inside
The Apple Store’s iconic Fifth Avenue glass cube will be temporarily removed
April 20, 2017

The Apple Store’s iconic Fifth Avenue glass cube will be temporarily removed

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Boston Properties, who owns the former General Motors Building at 767 Fifth Avenue that has the Apple flagship located on its lower level, was issued a permit by the Department of Buildings to remove the iconic glass cube outside the store's entrance. The Post reports that it'll cost a staggering $2 million to take the structure down while Apple expands the Midtown location from 32,000 to 77,000 square feet.
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Daily Link Fix: How the Apple Cube Landed in Midtown; Packstache Is a Cardboard Bike Carrier
September 29, 2014

Daily Link Fix: How the Apple Cube Landed in Midtown; Packstache Is a Cardboard Bike Carrier

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New app Getaround lets New Yorkers borrow cars from strangers on demand. It’s the freedom of driving without the anxiety of alternate side parking. More on Business Insider. Daily Intelligencer uncovers the little-known story of how the Apple cube actually landed in Midtown. Packtasche is an architect-designed cardboard carrier that makes toting groceries and the like while […]

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