Fifth Avenue Association

Fifth Avenue's famous snowflake, a cherished New York City holiday fixture for 40 years, is back and brighter than ever. The Fifth Avenue Association and the Stonbely Family Foundation on Sunday celebrated the lighting of the refurbished snowflake, which features 16,500 sparkling crystals and new high-intensity full-color LED lights. The twinkling 30-foot-wide snowflake is suspended 50 feet above Fifth Avenue and 57th Street from four buildings: the Aman Hotel, Bergdorf Goodman, Bulgari, Louis Vuitton, and Tiffany & Co.
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Attention revelers: the streets of Midtown will soon be filled with fun, pedestrian-friendly cheer. As part of a special holiday open street, Fifth Avenue will close to cars and transform into a winter wonderland on three Sundays in December. The Fifth Avenue Association on Tuesday revealed the "Gift of Fifth" campaign that will turn the historic corridor from 49th Street to 59th Street into a holiday destination, with jolly decor, festive food and beverages, photo-ops, store giveaways, and more.
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