One Times Square

December 21, 2023

The ‘2024’ numerals have arrived in Times Square ahead of New Year’s Eve

It's nearly time to kiss 2023 goodbye. The iconic, seven-foot-tall numerals that sit under the New Year's Eve crystal ball arrived in Times Square on Wednesday after a cross-country trip. The towering digits are on view at Broadway Plaza between 46th and 47th Streets through Friday, December 22 when they are placed atop One Times Square ahead of the ball drop on the 31st.
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December 8, 2023

Revamped One Times Square, home to the New Year’s Eve ball drop, tops out

The $500 million redevelopment of One Times Square, home of the New Year's Eve ball drop, is moving closer to completion. Developer Jamestown on Thursday celebrated the topping out of the project, which is transforming one of the world's most famous buildings into a year-round entertainment hub with a new visitor center, a viewing deck overlooking Times Square, a museum, and lots of advertisements. Located at 42nd Street and Seventh Avenue, One Times Square is expected to reopen to the public in 2025.
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December 21, 2022

‘2023’ numerals arrive in Times Square

It's almost the New Year in New York. The signature seven-foot-tall shining numerals that sit underneath the New Year's Eve crystal ball arrived in Times Square this week. The numbers are available for viewing at Times Square Plaza between 46th and 47th Street until noon on December 23 when they take their place on top of One Times Square.
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May 6, 2022

$500M One Times Square revamp includes outdoor viewing deck, museum, and even more ads

One of the most valuable advertising locations in the world will cash in on its prime location even further. One Times Square, home of the New Year's Eve ball drop, will undergo a $500 million redevelopment to become a new visitor center with a viewing deck, museum, and 12 floors of interactive "branded" experiences, developer Jamestown announced on Friday. While the 26-story building, located at 42nd Street and 7th Avenue, has been vacant for years, its exterior is covered in giant billboards. As part of the half-a-billion-dollar project, advertisers will be able to reach more consumers through immersive "digital, virtual, and augmented reality integrations" inside One Times Square.
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December 22, 2021

‘2022’ numerals arrive in Times Square after cross-country trip

The New Year has arrived in New York. The iconic seven-foot-tall numerals that sit beneath the New Year's Eve crystal ball arrived in Times Square on Monday. The numbers are available for viewing at Times Square Plaza between 46th and 47th Street until noon on December 23 until they take their place on top of One Times Square.
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December 16, 2020

Here’s what you need to know about Times Square’s virtual ball drop this New Year’s Eve

In September, the Times Square Alliance announced that its annual New Year's Eve celebration will take place virtually this year, including the famous ball drop. This will be the first time in 114 years that the December 31 event will not have a crowd. But thanks to a new app developed by Jamestown, Times Square will come to the living rooms of revelers around the world. Turning the New Year's Eve experience into a video game, the app lets users create a personalized avatar, explore a virtual Times Square, play games, and live stream the countdown to midnight.  Real-life musical performances, interviews, and countdowns are still happening this year but will be live-streamed instead.
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December 16, 2019

Snap a photo with the ‘2020’ New Year’s Eve sign in Times Square

The new year has arrived in New York City...at least in numbers. Two seven-foot-tall numerals, the "2" and "0" in 2020, are currently on display in Times Square, offering the public a chance to snap a photo with the famous digits before they are placed on top of One Times Square. The 2020 signage sits below the crystal-filled New Year's Eve ball and will light up at midnight on December 31, marking the start of a new decade.
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May 28, 2019

Tightrope-walking Wallenda siblings will travel 25 stories above Times Square

A brother and sister tightrope walking duo will attempt to travel 25 stories above Times Square next month. Nik and Lijana Wallenda will balance 1,300 feet on a tightrope between One Times Square and Two Times Square on June 23, ABC announced Thursday. The television network will broadcast the "never-before-attempted" daredevil stunt live during a two-hour special.
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January 30, 2019

One Times Square owner looking to construct observatory for prime New Year’s Eve views

The most looked-at building in the world is getting a makeover. According to Crain's, Jamestown will redevelop One Times Square, the 23-story building that garners the attention of millions for its famed ball drop every New Year's Eve. The owner plans on installing 32,00 square feet of new signage, including a 350-foot-tall digital sign. To cash even further on its prime location, Jamestown may construct an observatory for NYE revelers to be at the heart of ball-drop festivities.
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