Revealed: Crowne Plaza Hotel Rises South of Times Square, Boasts Streetwall-Friendly Atrium
Construction is getting vertical on Raber Enterprises’ 251-room Crowne Plaza Times Square South. The expected four-star, 118,200-square-foot building at 320 West 36th Street will only be the second in Manhattan to carry the Crowne Plaza flag, whose larger, 795-room location at 1605 Broadway has been operational since 1989. Situated between Seventh and Eighth avenues, the 8,200 square-foot parcel formerly held a parking garage that the team purchased with two other lots in December 2012 for $33.5 million.
The metal-clad 28-story tower is designed by Flatiron-based Stonehill & Taylor Architects & Planners and will feature an 85-foot tall base that will thankfully adhere to the consistent streetwall of the Garment District. The base will be clad in corrugated-aluminum and its interior will hold an 80-foot high, galvanized steel atrium containing a restaurant and the reception lobby. The architects note that the metallic aesthetic “celebrates the neighborhood’s manufacturing and transportation hub heritage and also produce a play of light and shadow on the building’s deeply modulated surfaces.” Flintlock Construction are the builders, WSP Flack & Kurtz the mechanical engineers and GACE, the structural engineers.
The site sits directly north of a recently opened Even Hotel at 321 West 35th Street, just west of 566-room hotel planned by the McSam Hotel Group, and directly across the street from another proposed McSam hotel at 337 West 36th Street.
Just last week, Stonehill & Taylor unveiled their design for a new Dream Hotel in Times Square. The firm was also behind the popular Ace Hotel, Crosby Street Hotel and NoMad Hotel.
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