Apple’s first store in the Bronx is now open
© Apple
Getting help from the Genius Bar or checking out the latest iPhone just got a lot easier for Bronx residents. Apple opened its first location in the borough on Friday, marking the company’s 11th store in New York City. The Apple Store will be located on the ground level of Mall at Bay Plaza in Baychester.
The store, located at 200 Baychester Avenue, will feature a new area for Apple Pickup and a “Today at Apple” section, which offers free educational sessions about specific products.
Welco Realty, Inc. represented the landlord, Prestige Properties & Development Co, Inc. during the deal.
“We were thrilled that we were finally able to sign a lease with Apple to bring them into the mall and to service the Bronx population as well as the southern Westchester county,” Jerry Welkis, president of Welco Realty and exclusive agent for the mall, said in a statement.
Anchored by JCPenney and Macy’s, the Mall at Bay Plaza opened in 2014, the first enclosed regional mall to open in New York City in 40 years.
On the same day the Bronx Apple Store opened, the company celebrated the new iPhone 13 lineup, new iPad mini, and iPad 9th generation.
Apple currently has New York City locations in the Meatpacking District, Grand Central, Soho, Upper West Side, Upper East Side, the World Trade Center, Williamsburg, Downtown Brooklyn, Elmhurst, and their flagship on Fifth Avenue in Midtown.
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