Limited-edition ‘Game of Thrones’ MetroCards launch today at Grand Central
Image via HBO
After a slight delay, limited edition “Game of Thrones”-themed MetroCards will be available starting today at Grand Central Terminal. The MetroCards are part of a larger #ForTheThrone campaign in anticipation of the series’ final season debuting sometime in April 2019. The MTA partnered with HBO for the “Game of Thrones” takeover at Grand Central, which includes more than 150 promotional posters that will remain at the station through Dec. 23, as Gothamist reported.
There will be 250,000 copies of four MetroCard designs available, each featuring an iconic moment from the past seven seasons: Cersei Lannister’s Walk Of Atonement, Jon Snow’s Revival, The Night’s King at the Massacre of Hardhome, and the birth of Daenerys Targaryen’s dragons.
The cards will be dispensed, in no particular order, at the larger MetroCard vending machines and booths throughout the station (including 42nd St & Park Ave, 42nd St & Lexington Ave, 42nd St & 3rd Ave). In addition, fans will be able to feel immersed in their favorite show with ads and art posters decking out subway pillars, turnstiles, staircases, walls and more.
Earlier this year, the MTA printed 250,000 David Bowie MetroCards in conjunction with the “David Bowie Is” exhibit at Brooklyn Museum in the spring. Other popular special edition MetroCards have included Supreme branding and commemorations of the return of Twin Peaks and Paul McCartney’s album Egypt Station.
[Via: Gothamist]
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