MTA partners with Katz’s Deli and Alidoro on new subway-themed sandwich
Photo courtesy of Jessie Mislavsky/MTA on Flickr
The Metropolitan Transportation Authority has partnered with legendary New York City sandwich shops Katz’s Deli and Alidoro to create a limited-edition sandwich in celebration of the subway’s 118th anniversary. The sandwich is being sold at four Alidoro locations in Manhattan from September 29 through October 31.
Photo courtesy of Jessie Mislavsky/MTA on Flickr
Named for the year the subway opened, the”1904″ sandwich consists of Katz’s pastrami, confit garlic cream, Calabrian pepper dijon slaw, and aged provolone served on a fresh rye sourdough baguette.
The sandwich is presented in a Massimo Vignelli-inspired subway map wrapper, featuring the MTA Away logo and a combination of the Katz’s and Alidoro logos. It also illustrates the subway stops close to Alidoro’s locations, helping customers find their way to get the exclusive meal.
“A big thank you to Katz’s and Alidoro for helping the MTA find new ways to engage with New Yorkers,” Janno Lieber, MTA Chair and CEO said. “The sandwich is a sweet (and savory) deal, especially with the chances to win an OMNY prize, and a great reminder that mass transit is the best way to get around New York as you test out everything there is to eat.”
The four Alidoro locations offering the sandwich are:
- Bryant Park at 18 East 39th Street from 9 a.m. to 3 p.m. daily
- Rockefeller Plaza at 1 Rockefeller Plaza, Concourse Level from 8 a.m. to 3 p.m. Monday through Friday and from 12 p.m. to 5 p.m. on Saturday and Sunday
- Moynihan Train Hall at 383 West 31st Street from 7 a.m. to 7 p.m. Monday through Friday and from 10 a.m. to 4 p.m. on Saturday and Sunday
- The Hugh at 601 Lexington Avenue from 7 a.m. to 6 p.m. daily
The sandwich alone costs $14 and is available as part of a $17 lunchbox deal that includes a cookie and potato chips. Customers who purchase the lunchbox will have a chance to win $50 OMNY prizes for transit fare, which has been randomly placed inside 75 of the meal packages.
“This is a dream collaboration for us,” Jon Streep, owner of Alidoro, said. “The NYC subway is both the figurative and literal lifeblood of the city; the arteries that in many ways connect us all while we’re here. We wanted something that perfectly represented the city’s culinary beginnings, and what is more perfectly NYC than Katz’s Deli pastrami on rye? Then combined with our Italian heritage, food, and creative approach, you’ve got a pretty cool marriage.”
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