City launches campaign to support women-owned businesses in NYC
New York City is home to more than 350,000 women-owned businesses, which generate more than $50 billion in revenue each year. But because women face bigger barriers when starting or growing a company, the businesses fall behind in size and employment compared to businesses run by men. A new campaign launched last week that aims to bring attention to the many women-owned businesses located across the five boroughs. In a partnership between women.nyc, a city initiative to help women navigate careers and finances in NYC, and American Express, the month-long campaign “Shop Women-Owned NYC” kicked off on Friday, coinciding with the start of Women’s History Month.
For the month of March, the marketing campaign will be seen on LinkNYC kiosks, on participating storefronts and restaurants, and bus shelters. The goal of the campaign is to address the gender gap in business growth compared to those owned and operated by men by driving traffic to women-run shops and restaurants.
“There’s no better way to kick off Women’s History Month than by launching the Shop Women-Owned NYC campaign,” Deputy Mayor Alicia Glen said in a press release. “It will shed light on the hundreds of thousands of women retailers throughout the city and will drive traffic to their businesses.”
The campaign includes an interactive map that allows users to search for women-owned places by industry or address and zip code. While hundreds of companies will participate, the campaign features businesses like Lockwood, The Sill, Dirt Candy, Urban Asanas Yoga Studio, Bulletin, and Porteñas Mate Bar.
Resources for women looking to advance their careers can be found on women.nyc, an online tool which was launched last year. Find women-owned businesses near you here.
Last week, Grubhub announced it had updated its map of women-led NYC restaurants as well as expanded its initiative to support women and help them navigate the culinary industry.
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