Former FiDi office tower launches leasing for luxury rentals, from $4,100/month
Renderings courtesy of Streetsense
A former Financial District office building turned luxury rental tower officially launched leasing this week. Reimagined by CetraRuddy, the 36-story building at 55 Broad Street, once the headquarters for Goldman Sachs, is now home to 571 new apartments and 25,000 square feet of amenities, including a rooftop pool. Pricing for the studio to three-bedroom apartments starts at $4,100/month.
Designed by renowned architecture firm Emery Roth & Sons in 1967, 55 Broad served as the headquarters for Goldman Sachs until 1983. With the rise of remote work and the slow return to the office following the pandemic, the building was only 60 percent occupied before Metro Loft and Silverstein Properties acquired it in June 2022 for $180 million.
The development team chose CetraRuddy for its renowned expertise in transforming underutilized structures into innovative, design-forward spaces. The architects have capitalized on the building’s downtown location to provide most homes with skyline views, including sights of the East River and the Statue of Liberty.
Utilizing fully electric power, and sustainable and recycled materials, the property is poised to be the first office-to-residential conversion to achieve LEED certification.
“With its corner location in a dynamic downtown neighborhood, and exceptional light and views, this building immediately stood out as among the best candidates for office-to-residential conversion that we’ve seen,” John Cetra, founder of CetraRuddy, said.
“By sustainably repurposing a prominent FiDi tower into a fantastic living environment, the 55 Broad team has created a building for the future that reflects New York’s long history of reinvention.”
Many residences include home offices to accommodate the rise in remote and hybrid work. Other highlights feature 10-foot ceilings, oversized energy-efficient sound-insulated windows, keyless entry, and in-unit washers and dryers.
Custom Italian kitchens provide a luxurious living and entertaining experience, including integrated appliances, quartz countertops, and matching backsplashes. Bathrooms feature custom Italian tiles, Porcelanosa vanities, and ample storage space.
A 25,000-square-foot amenities package offers residents exceptional social, wellness, and recreational perks both indoors and out, including a rooftop pool with sweeping views.
Additional amenities include a “Technogym” fitness center featuring state-of-the-art equipment and a yoga studio. Additional amenities include a 24-hour attended lobby, library, pet washing station, and resident storage.
Converting vacant offices into apartments has been pushed by Mayor Eric Adams as one solution to the city’s housing shortage and affordability crisis. As 6sqft previously reported, Adams has said the city could convert 136 million square feet of office space to create enough homes for 40,000 New Yorkers.Â
Metro Loft is one of the most prominent companies leading the way in office-to-residential conversions in lower Manhattan. Over the past two decades, the company has converted more than 3.5 million square feet of office space into thousands of residential units, like 443 Greenwich Street, 20 Exchange Place, 63 Wall Street, 67 Wall Street, 180 Street, and 20 Broad Street.
“Our focus has always been on the conversion of underutilized properties into prime residential offerings as we’ve always seen great opportunity in this sector,” Nathan Berman, founder and CEO of Metro Loft, said.
“In today’s climate, there continues to be untapped potential to create more housing from existing structures, particularly in the Financial District which subsequently has evolved into an in-demand residential neighborhood. 55 Broad was particularly compelling as the site organically lent itself to creating a diverse apartment mix with incredible views.”
Compass Development Marketing Group is managing leasing and marketing for 55 Broad.
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