Is SoHY the next hot neighborhood? New ‘South of Hudson Yards’ condo thinks so

Our first reaction at reading New Development Group’s (Ryant Serhant and team) introduction of the newly-minted SoHY condo at 550 West 29th Street as “Manhattan’s newest neighborhood and building” was to think the Nest Seekers-agent-to-the-stars must be SoHY if he thinks anyone will fall for another silly neighborhood acronym (Hello, NoLo!). But in this case, the multi-hyphenate wunderkind might actually be on to something. When you think about it, SoHY–for South of Hudson Yards–is definitely better than: “um, you know that area all the way over by 11th Avenue where all those new buildings are…that aren’t Hudson Yards ones…”

There does seem to be an awful lot going on south of Hudson Yards, residential-wise. And more importantly, unlike the South Bronx, Downtown Brooklyn, South Harlem and Jersey City–just to name a few recent brushes with the acronym flu–and like its cousin NoMad, it doesn’t already have a name. The spot where the new residence is nestled–between the High Line and the Hudson River–is a little too north to be Chelsea, too far south to be Hell’s Kitchen (and to be honest, Hell’s Kitchen would rather not, thanks), and too far west to have ever really been anything fabulous before except the area south of some railroad yards. But ASOSRY doesn’t really have much ring to it.

Then again neither does SoHY. First, the “So”–as in “So what?”–is already far too spoken for.  What’s wrong with something cool like South Yards (though to borrow a concept from Forest City Ratner and call it South Park might be fun).

It seems we’re stuck with SoHY, and 550 West 29th, it must be said, wouldn’t be out of place in the original So. With a launch happening on January 9th, the building’s upscale loft-like limestone brick façade is punctuated by massive steel casement windows. Within are 19 three- and four-bedroom units of one, two and three floors, many with stunning Hudson River views and private outdoor space. The building was developed by Highline Development Group and designed by Cary Tamarkin.

Luxury fixtures and finishes include wide-plank oak flooring, energy efficient multi-zone heating and cooling, high ceilings and washers/dryers. Sleek and fabulous kitchens come equipped with custom Italian cabinetry, Pietra Cardosa countertops and backsplashes, Lefroy Brooks faucets and fully-integrated high-end appliances from Wolf, Sub-Zero, and Miele.

Amenities aren’t So bad either: A 24-hour attended lobby, a full-time super, a fitness room and a sauna, a state-of-the-art security and video intercom system, commercial grade washers for oversized items, a bicycle room and private storage.

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