Macy’s Flower Show returns for a dream-like 48th year
Images courtesy of Eugene Gologursky/Getty Images for Macy’s, Inc.
The 48th annual Macy’s Flower Show returned to Midtown on Sunday, once again transforming Macy’s Herald Square flagship store into a dream-like, floral landscape that beckons in the spring. As part of the yearly exhibition, thousands of live flowers, plants, and trees adorn the window displays, countertops, and sprout from the architecture across the famed department store’s main floor. The Macy’s Flower Show is free and open to the public at the Herald Square store through April 10.
Image courtesy of Eugene Gologursky/Getty Images for Macy’s, Inc.
For nearly five decades, the Macy’s Flower Show has given spectators the unique ability to watch a diverse variety of plants from around the globe as they sprout across the store, all blooming in unison. This year’s show will feature “playful, whimsical shapes,” and a number of “gravity-defying elements,” according to an official press release.
“This year’s Macy’s Flower Show will transport guests to the garden of their dreams. Imaginative floral designs and divine scents will come together and create an indescribable multi-sensory experience,” Will Coss, executive producer of the Macy’s Flower Show, said.
“Escaping reality, this year’s spectacle leverages gravity-defying and oversized elements to highlight the importance of dreams and embracing child-like wonder. In partnership with DIOR, a special showcase within this floral dreamscape will further ignite the senses with the scents of their iconic fragrances welcoming spectators during the magical two-week exhibition.”
Image courtesy of Eugene Gologursky/Getty Images for Macy’s, Inc.
This year’s flower show features a collaboration with Dior, who is welcoming guests to learn more about the creation of their iconic fragrances, including J’adore, Miss Dior, and Sauvage. Located on the store’s balcony level, Dior will sell fragrances and offer customization options like bottle engraving, hand-painted bottles, charms, and more.
Store guests will also be able to attend a selection of special events over the course of the two-long show, including masterclasses with Dior fragrance experts. More information on events can be found here.
Macy’s is carrying on its partnership with the Fashion Institute of Technology, whose students were challenged to create window displays inspired by the “floral dreamscape” of this year’s show. This year’s winning design, which can be found in a 34th Street window display, was created by students Naja McCain, Hypnos Molina-Gameos, Anum Khawaja, Killian Faulkner, and Lilliana Bifferato.
For those who can’t make it to the store in person, Macy’s Live will give viewers a behind-the-scenes look into the production of the show. On April 4, Macy’s Live will be streaming interviews with the creative teams behind the floral displays, including Macy’s designers and fragrance experts from Dior. More information can be found here.
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