New digital art show that takes you ‘inside’ Van Gogh’s paintings will open in NYC

An interactive digital art exhibition that has taken the world by storm will open in New York City this summer. Immersive Van Gogh explores the post-Impressionist works of Vincent Van Gogh through massive, moving projections. Created by film producer Massimiliano Siccardi and producer Corey Ross, and with mood-setting music by composer Luca Longobardi, the experience will open at a yet-to-be-announced location in the city on June 10.

The team behind Immersive Van Gogh uses 60,600 frames of video, 90,000,000 pixels, and over 500,000 cubic feet of projections to bring the vibrant art to life. According to a press release, the paintings will be displayed “how the artist first saw the scenes, based on an active life and moving landscapes turned into sharp yet sweeping brush strokes.”

The exhibition will feature a selection of images from Van Gogh’s catalog of work, including well-known pieces like Mangeurs de Pommes de Terre (The Potato Eaters, 1885), Nuit étoilée (Starry Night, 1889), Les Tournesols (Sunflowers, 1888), and La Chambre à coucher (The Bedroom, 1889).

“Despite being unknown throughout his life, Van Gogh’s artwork has created a lasting impact through its emotional richness and simple beauty,” Siccardi said. “Both myself and Luca Longobardi are very excited to visit New York and once again bring Van Gogh’s legacy to life in a way that embraces this city’s one-of-a-kind energy.”

The show was experienced by over two million visitors in Paris and has since sold out for its Toronto and Chicago runs. Immersive Van Gogh will open in San Francisco this month, Los Angeles in May, and Philadelphia this summer.

Immersive Van Gogh is a one-hour show with timed-entry and limited capacity. Face coverings and social distancing will be required. The secret location of the venue will be revealed closer to the exhibition’s opening in June. Buy tickets, which start at $39.99, here.

According to Time Out New York, another installation dedicated to Van Gogh will open this summer. Van Gogh: The Immersive Experience features two-story projections of the artist’s works, experienced via virtual reality. Buy tickets to the show here.

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Immersive Van Gogh Chicago.  All photos by Michael Brosilow