New public art campaign honors immigrant New Yorkers

September 4, 2024

Images courtesy of the New York Proud Campaign

A new public art project celebrates the contributions and experiences of immigrants in New York City. Presented by Photoville in partnership with the New York Immigration Coalition (NYIC), “New York Proud” includes 25 captivating portraits by Venezuelan photographer Oscar B. Castillo displayed at more than 200 locations in subway stations and public spaces across the five boroughs. The photographs capture immigrants from all walks of life at their workplaces, highlighting the role of immigrants in NYC’s vibrant cultural and economic tapestry.

Those featured in the portraits include Jesus, a Peruvian drag queen; Marie Rose, a fruit vendor from Côte D’Ivoire; Mayowa, a Nigerian visual artist; Antonio, a bus driver from Honduras, and many others.

“Capturing these human beings has been a profoundly moving experience. I connected personally with each of the participants’ stories, and it’s an honor to present these images in spaces where millions of New Yorkers will encounter them daily,” Castillio said. “My hope is that these photographs will inspire empathy and understanding across our city.”

“New York Proud” is currently featured in pop-up exhibits in Times Square through September 14 and at the Plaza at 300 Ashland Place in Downtown Brooklyn through September 16. A third location in Queens, which will be on view through October 15, will be announced soon.

The citywide campaign aims to spark a conversation about the important role of immigration in New York.

“The ‘New York Proud’ campaign is more than just a celebration of immigrants—it’s a reminder of what makes New York, New York. Our city is a global beacon of hope, a booming metropolis built by and powered by immigrants,” Murad Awawdeh, president & CEO of NYIC, said.

“For centuries, immigrants have played an indispensable role in driving innovation, creativity, and progress in our communities. We are proud to stand with our neighbors to amplify their stories and reset the conversation on immigration in New York City.”

The campaign was created in partnership with F.Y. Eye, The Opportunity Agenda, with the portraits captured by documentary photographer Oscar B. Castillo.

Discover more about the campaign’s participants and how to see the pop-up exhibits here.

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Images courtesy of the New York Proud Campaign

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