New rental project brands Jersey City nabe as ‘Soho West’

Now that most of Brooklyn has been acronym-ized, developers are moving their marketing magic across state lines. First reported by Curbed, the latest moniker comes to us via developer Manhattan Building Company’s “neighborhood concept” Soho West, so dubbed because it’s south of Hoboken and west of NYC. The ‘nabe name is part of their two-phase project. The first, The Cast Iron lofts, debuted 387 rentals and 20,000 square feet of hipster-fied retail (think a yoga studio, bilingual pre-school, and nonprofit theater) last year, and the second, Soho Lofts, will be ready next month. This rental will have 377 “industrial-inspired” residences starting in the $2,000/month range, as well as “resort-style” amenities such as an infinity pool with private cabanas, 10-person sauna, Zen garden, and an arcade lounge.

Soho Lofts will range from one- to four-bedroom units, plus there will be a select number of private townhouse rentals. The homes are spread across two connected towers, at 13 and 20 stories. They are pre-leasing now.

[Via Curbed]

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Renderings via Soho Lofts