Trader Joe’s new Williamsburg store opens this week

Brooklynites, rejoice: Trader Joe’s third location in the borough is opening this week. Bright and early on Friday, December 10, the grocery store will open at 200 Kent Avenue in Williamsburg. Kicking off at 8 a.m., the grand opening celebration includes live music and a reusable bag giveaway.

The new 22,000-square-foot store will have artwork featuring nearby landmarks, like the Williamsburg Bridge, and will celebrate the area’s “prominent biking culture,” according to a press release. Trader Joe’s promises to be your neighborhood grocery store, with “unconventional and interesting products” to “everyday basics like milk, eggs, and fresh produce,” at affordable prices.

According to the company, roughly 80 percent of the crew at the Williamsburg store, and all new hires, are from the community.

The new outpost is located on the ground floor of a commercial office building between North 2nd and 3rd Streets, conveniently 10 minutes from the L train at Bedford Avenue.

Trader Joe’s currently operates two other Brooklyn locations, at City Point in Downtown Brooklyn and in Brooklyn Heights. The grocer now has 14 locations total in New York City, including a brand new store on the Upper East Side, located in the historic Bridgemarket space, that opened last week.

Another store is expected to open in 2023 at a new mixed-use project on 125th Street in Harlem that will also be home to the state’s first civil rights museum.

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