Will the Bronx Be the Next Branded Borough? This Hot Sauce Says Yes
Just about everything from artisanal mayonnaise to scented candles has branded itself as “Brooklyn,” so much so that we recently wrote an entire feature on the made-in-Brooklyn trend. Therefore, it makes perfect sense that another borough is now looking to get in on the action.
The Bronx Hot Sauce is a locally made product that gives back and lets you taste the spicy borough. Using serrano peppers grown in the Bronx’s community gardens, the condiment “is a result of teamwork between the students and families that tend to the plants, a Bronx-born chef, non-profit GrowNYC and social business Small Axe Peppers.” Sales of the sauce support the gardens, and the company is also donating a majority of its profits to programs that work with low-income communities in the Bronx and throughout the city. The team says they’re changing the meaning of “the Bronx is burning” from negative to positive.
Find out where in NYC to buy the $9 bottle here.
[Via Cool Hunting]
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